Rebecca Zinn
Strategist driving topline growth | Writer empowering the narrative
- Role
- Vice President National Market Strategist, Science Technology at CannonDesign
- Location
- Washington, DC, US
- LinkedIn followers
- 500 followers
About Rebecca Zinn
I’m a \"big picture\" thinker who translates complex market dynamics and industry trends into clear, compelling strategies that drive transformational results. With deep expertise in the Science & Technology sector and 20+ years of experience driving organizational success, I research emerging discoveries, market forces, and institutional priorities to craft differentiated approaches that resonate with clients and advance bold innovation. I bring radical authenticity and unfettered optimism to every challenge—blending data-driven insight, analytical rigor, and expert storytelling to help organizations lead with purpose and realize their strategic vision.
Experience
Vice President National Market Strategist, Science Technology
May 2021 — Present · Washington, DC, US
In my current role, I continue to : Increase the Science & Technology (S&T) market\'s annual topline growth (increase of 250% in NSF over past five years), transforming it into one of the firm’s fastest-growing and highest-performing sectors : Deliver consistent 10% YoY NSF growth through data-informed market planning, strategic pursuit activation, and focused client engagement across core verticals : Develop the annual S&T strategic plan, driving alignment across 4 regions, 20 offices, and 4 verticals, to ensure the S&T market vision aligns with the firmwide vision : Conduct in-depth research into scientific developments, R&D funding shifts, and institutional drivers to identify new opportunities in biotech, quantum science, advanced manufacturing, public health, and higher education : Develop differentiated positioning, executive messaging, and client-specific strategy for high-stakes pursuits—totaling $100M+ in targeted opportunities : Advise on strategic recruiting and team development to build market capabilities in key geographies and specialized typologies.
Education
William & Mary
Bachelor of Arts (B.A.), English Language and Literature/Letters
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