Rebecca Zhang

Innovation VP, Global Head of Discovery @Imperial Brands PLC

Liverpool, GB
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Nov 2022 — Present

Innovation VP, Global Head of Discovery @Imperial Brands PLC

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Liverpool, GB

Lead global open innovation to define growth opportunities through consumer and technology lenses, focusing on harm reduction and beyond nicotine innovations with new business models.

EDUCATION

2000 — 2005

Zhejiang University

PhD, Molecular Genetics

1996 — 2000

Zhejiang University

Bs of Biochemistry

SKILLS

Brand ArchitectureProduct InnovationAsian MarketsShopper MarketingR&DConsumer InsightsInnovation ManagementEmerging MarketsMarket ResearchMarket AnalysisPersonal CareProduct DesignProduct LaunchSegmentationMolecular GeneticsSensoryOpen InnovationBrand EquityCross-Functional Team LeadershipProduct DevelopmentConsumer BehaviourCustomer InsightFmcgConsumer ProductsCompetitive Analysis

ABOUT REBECCA ZHANG

A product innovation leader with strong track record in both FMCG and digital technology industries. Commercially minded R&D leader, experienced in managing cross-disciplinary R&D team to deliver business results, including end-to-end product innovation, upstream technology management and innovation portfolio management. Experience spans multiple geographies (Asia Pacific, Europe, NA), and multiple product lines (formulated products, personal devices, and financial services). Passionate about building R&D capabilities, growing diverse innovation organizations, and leading an inclusive working culture.

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Rebecca Zhang — Innovation VP, Global Head of Discovery at Imperial Brands PLC in Liverpool, GB | Unifers