Rebecca Winward

Content Strategist Marcomms Strategy and Delivery Copywriter @Words That Work Ltd

Essex, GB

Able to adapt to a wide range of markets and briefs, I work at a senior level across the marketing spectrum, combining sharp content execution with strategic marketing services such as competitor analysis, customer insight gathering, value proposition development and brand positioning.I\'m typically brought in as a senior bolt-on to stretched marketing teams, delivering high-level thinking and hands-on content execution – without the overhead of a full-time hire.I produce high-impact strategic content – from white papers to website copy and thought leadership – designed to drive engagement, strengthen positioning, and support conversion across complex buyer journeys. I also provide clients with bid writing support, ensuring messaging aligns with both business objectives and evaluation criteria, to maximise competitiveness.My client base spans consumer and trade publishers, PR and marketing agencies, private companies and public sector organisations, across sectors including education, hospitality, food, luxury lifestyle, fashion, retail, finance and construction.Ideal Heating | Cloudfm | Born Agency | Stroods Specialist Contractors | Gledhill | Royal Hospital School | Cadman Construction | GreenBlue Urban | Aspiring Solicitors | Atlantic | Aphra | Aura Futures | Dialogue | Kinura | AJ Energy | Big WavePR | GAP Interiors | Greenmill | Marston & Langinger | Royal Association for Deaf People | Stephen Walters & Sons,| Stoke by Nayland Hotel and Golf Club | The Wine Company | TT Automotive

University of St Andrews

2:1 MA (Hons), English