Rebecca Henderson
#weirdwins | Creative and Content Strategy | Creating connection out of chaos
- Role
- Content Strategy Lead at Lūquire
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Rebecca Henderson
I blend a creative’s curiosity with an analyst’s obsession. My work reduces the friction between what people want and what brands offer, engineering more moments where truth meets relevance. Ask me about how #weirdwins (or read about it in Fast Company).
Experience
Content Strategy Lead
Jan 2024 — Present · Charlotte, NC, US
I create and implement digital content strategies that align with clients’marketing objectives and brand platforms, ensuring the content resonates with the target audience anddrives results.• I conduct website content audits, competitor analysis, and develop content strategies tobring brands to life while providing optimal user experience, collaborating with the content, SEO, webdevelopment and design teams to align content strategy with website optimization efforts. Run point onwebsite redesigns. • I develop email marketing strategies, welcome journeys and marketing cloud usage thatallow for personalized dynamic, relevant content to drive customer engagement, click-through rates, andconversions. • I conduct in-depth market and audience research to identify key insights and trendsthat inform content strategies.• I utilize CRM systems, including Salesforce, to develop content strategies that enhancecustomer engagement and lead nurturing, maximizing the value of customer data.• I develop customer journey maps to understand customer touchpoints and pain points,creating content that guides and nurtures customers at each stage of their journey.• I lead ongoing efforts to enhance user experience by creating content that is user-friendly, accessible, and interactive, optimizing content for all digital platforms.• I utilize data and analytics tools to measure and analyze the performance of key aspects of content strategies, making data-driven adjustments as needed.• I always take the initiative to stay on top of evolving and emerging trends, tools andtactics and work to implement them with my team and my clients.
Education
Virginia Commonwealth University School of the Arts
Bachelor of Arts - BA, Sculpture
2007 — 2010
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