Rebecca Swinimer
Director, Sales & Marketing @Premier Consulting & Integration
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WORK HISTORY
Director, Sales & Marketing @Premier Consulting & Integration
Lead the overall development and execution of strategies focused on delivering an effective B2B pipeline generation, including content, email, retargeting, SEO/SEM marketing, webinars, events, advertising, press and partnerships.• Develop appropriate content and measurement tools to monitor the effectiveness and overall success of various marketing campaigns.• Assess and plan for the short and long-term needs for an effective CRM system and tracking reports.• Build partnerships with industry thought leaders to maximize sales productivity and product portfolio for our client base.• Strategize, execute, and follow up for events including internal corporate events and trade shows.• Monitor and refine sales lead processes and metrics, providing ongoing deep-dive analysis of performance indicators to optimize productivity and pipeline development.• Retain a culture of agility and speed while growing the focus on metrics, measurement and building for scale.
EDUCATION
West Virginia University
BS in Journalism; Major: Public Relations, Minors: Business Administration and Political Science
ABOUT REBECCA SWINIMER
Creative and goal-driven Marketing leader with 13+ years of experience driving key…
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