Rebecca Sunshine
- Role
- Senior Integrated Marketing Manager at Pie Insurance
- Location
- Denver, CO, US
- LinkedIn followers
- 500 followers
About Rebecca Sunshine
I’ve worked in marketing communications for over a decade and like to think of myself as…
Experience
Senior Integrated Marketing Manager
Feb 2020 — Present
Established comprehensive marketing program designed to increase brand preference and drive company sustainability long term. Built integrated campaign to drive select high-value business, increasing revenue by 23% year-over-year. Design and implement data-driven GTM strategies for new products, product features, and new lines of business. Work cross-functionally to ensure effective communications to a variety of target audiences including current/potential partners, policyholders, investors, and employees. Manage team of seven SMEs to drive integrated efforts including: partner, product, content, lifecycle/automation, field, public relations, and talent brand. Interim Head of Partner & Corporate Marketing • June–Oct 2022
Education
University of Colorado Boulder
Bachelors, Journalism and Mass Communinication
2004 — 2007
University of Colorado Boulder - Leeds School of Business
Master of Business Administration (M.B.A.)
2012 — 2014
Skills
- Blogging
- Editing Software
- Research
- Social Media
- Marketing
- Editing
- Video
- Event Planning
- Storytelling
- Public Relations
- Indesign
- Press Releases
- New Media
- Graphic Design
- Microsoft Office
- Project Management
- Copywriting
- Copy Editing
- Journalism
- Social Media Marketing
- Community Outreach
- Media Relations
- Internal Communications
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