Rebecca Strally

About Rebecca Strally

I\'m a dedicated and impactful marketing Chief Marketing Officer with extensive experience…

Experience

1. Area CMO

   Gallagher

   Apr 2021 — Present

   As the Area Chief Marketing Officer at Gallagher, I lead the marketing efforts for the organization\'s insurance, publishing, and investment divisions, managing a diverse range of initiatives to drive growth and enhance brand visibility. With a strategic and results-oriented approach, I play a pivotal role in the successful launch and ongoing growth of an in-house digital agency, generating over in net new revenue within its first year of operation. Key Achievements- Oversee the marketing strategy and execution for multiple business divisions, ensuring consistent messaging and brand identity across all channels - Launch and grow a full-service digital agency, establishing a strong foundation for future growth - Manage the marketing efforts for two major publications, driving increased engagement and brand awareness among target audiences - Build and develop a high-performing marketing team through effective people management, talent acquisition, and professional development Key Responsibilities- Marketing Strategy: Develop and implement comprehensive marketing plans to drive growth and increase market share across all business divisions - Multi-Channel Campaigns: Manage the execution of integrated marketing campaigns, utilizing digital and traditional channels to effectively reach target audiences - Team Leadership: Grow and lead a diverse team of marketing professionals, providing mentorship, guidance, and opportunities for career advancement - Agency Management: Oversee the operations of the in-house digital agency, ensuring the delivery of high-quality marketing services for clients and internal stakeholders - Publications Marketing: Direct the marketing efforts for two major publications, devising strategies to boost readership, brand loyalty, and ad revenue - Cross-Functional Collaboration: Work closely with other departments and business units to align marketing initiatives with overall organizational goals

Education

• University of Florida College of Journalism and Communications

  Value and Web Conversion

  2016

• Mercer University

  Bachelor of Arts (B.A.), History

  2007 — 2011

• Oxford University

  History

  2010 — 2011

• University of North Florida

  Non Profit Management Concentration

  2012 — 2013

Skills

• Social Media
• Customer Service
• Data Analysis
• Analytics
• Leadership
• Analysis
• Microsoft Word
• Social Media Marketing
• Value Propositions
• Art History
• Online Marketing
• Market Research
• Test Planning
• Digital Marketing
• Leadership Development
• Wordpress
• UX Optimization
• Management Consulting
• Organization
• Research
• Strategic Planning
• Event Planning
• Wireframes
• Google Analytics
• Microsoft Excel
• Team Building
• Marketing
• Email Marketing
• Conversion Optimization
• Powerpoint
• Landing Page Optimization
• Microsoft Office
• Process Improvement
• Management
• Blogging
• History
• Marketing Strategy
• Project Management