Rebecca Stark
Marketing Student at Brigham Young University
- Role
- Market Research Intern at Numerious Inc
- Location
- Provo, UT, US
- LinkedIn followers
- 500 followers
About Rebecca Stark
I am a Marketing student at Brigham Young University who loves meeting and learning about…
Experience
Market Research Intern
May 2025 — Present
Program & develop surveys to capture actionable insights using Perl, HTML, & Sawtooth Lighthouse Script. Conduct thorough survey testing, identifying & resolving issues surrounding logic flow & respondent experience. Process & clean large datasets in SPSS & analyze data to extract data-driven insights for client-facing reports. Execute Hierarchical Bayes (HB) models on MaxDiff & conjoint data to estimate utilities & support market share forecasting. Built a market simulator using conjoint analysis outputs and calculated expected market share and standard error for key product configurations.
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