Rebecca Shultz

Senior Vice President Qualitative Research @Marketvision Research

MarketVision Research is a full service firm offering custom quantitative and qualitative research. Through my role as Senior Vice President of Qualitative Research, I lead a talented team of qualitative professionals bringing our passion, creativity, and analytical chops to illuminate insights that drive action. I bring experience in dissecting complex client challenges across a vast array of industries and am skilled in leading a range of research methodologies including customer experience, persona development, brand positioning, messaging, product and concept development, JTBD and more. With a passion to collaborate, mentor and coach, I am recognized for the development of up and coming professionals through the creation of comprehensive training, a successful mentorship program and other team-based initiatives. After all, doing great work is a team endeavor.