Rebecca Shapiro
Product Marketing Manager at Google
- Role
- Global Product Marketing Manager, Google Search Brand at Google
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Rebecca Shapiro
A seasoned Product Marketing professional with extensive experience leading global product launches and brand initiatives for major advertising platforms at Google.•Proven expertise in developing and executing go-to-market strategies and driving product adoption through effective messaging, creative strategy, and content.•A collaborative leader with a strong background in project management, agency oversight, and cross-functional collaboration with sales, product, and executive teams.•Skilled in leveraging SEO/SEM and data-driven insights to achieve key growth and discoverability goals.
Experience
Global Product Marketing Manager, Google Search Brand
Jun 2022 — Present · New York, NY, US
Led the launch of Search.Google, from ideation to launch across over 10 regions. This included spearheading the design concepting, information architecture, and creative strategy for more than 10 new search features published on the site.Managed 8+ external agencies across multiple workstreams, effectively leading project management and financial oversight to ensure seamless collaboration and execution.Drove SEO and SEM strategies across three key search properties, successfully achieving business goals for growth, discoverability, and engagement.Oversaw the \"How Search Works\" and \"Search Through Time\" websites, ensuring their content was helpful and accurate for key opinion formers. Directed a complete site overhaul, managing the creative, design, and content strategy, while collaborating with marketing and product teams to maintain a cohesive narrative. Supported large-scale Key Opinion Former (KOF) events like UNGA and Google I/O.
Education
Penn State University
Bachelor's Degree, Advertising/Public Relations; Business and Psychology Minor
2011 — 2015
Wharton Executive Education
Marketing/Marketing Management
2022 — 2023
Skills
- Social Networking
- Powerpoint
- Editing
- Writing
- Ap Style
- Photography
- Social Media
- Newsletters
- Marketing
- Microsoft Office
- Google Adwords
- Networking
- Advertising
- Public Relations
- Media Relations
- Event Planning
- Google Analytics
- Photoshop
- Public Speaking
- Press Releases
- Leadership
- Blogging
- Research
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