Rebecca Scholer

About Rebecca Scholer

I am a strategic, collaborative global brand leader with a track record of building and…

Experience

1. Global Brand and Campaign Leader

   Corteva Agriscience

   Feb 2018 — Present · Indianapolis, US

   Guide the Corteva global brand strategy across diverse markets, partnering with business leaders, communicators, and creative agencies to ensure brand consistency and integration worldwide. Lead the brand identity system, governance, and implementation of strategic brand communications and packaging for the company’s $7 billion Crop Protection portfolio. • Direct multiple global brand and campaign launches, ensuring alignment with brand standards and market differentiation across 100+ countries.• Lead agency partnerships to establish clear scopes of work, align deliverables with organizational priorities, and ensure all projects are executed on time, on budget, and on brand.• Champion the company’s shift from product-focused to crop-centric marketing, creating frameworks and practical content that connect innovation to relatable farmer outcomes.• Collaborate with global agencies to develop integrated content campaigns on thought leadership topics, including sustainability, soil health, and the evolving role of crop protection in sustainable agriculture. • At the helm of a global network of 14 Brand Champions and 30+ local communicators, leading all aspects of governance, creative excellence, and communicator training. Serve as the central point of accountability for other global brand leaders to maintain global-to-local alignment and excellent operational function across all areas of the Corteva brand.• Partner with cross-functional teams, including legal, regulatory, and product stewardship, to ensure compliant, science-based, and globally harmonized communications.

Education

• Ball State University

  BS

  1988 — 1992

• Indiana University - Kelley School of Business

  Master of Business Administration - MBA

  1999 — 2003

Skills

• Media Relations
• Public Relations
• Corporate Communications
• Internal Communications
• Product Marketing
• Advertising
• Marketing
• Newsletters
• Editing
• Direct Marketing
• Strategy
• Marketing Communications
• Web Content
• Management
• Corporate Branding
• Product Development
• Trade Shows
• Strategic Communications
• Marketing Strategy
• Budgets
• Leadership
• Training
• Fundraising
• Press Releases
• Market Planning
• Email Marketing
• Project Planning
• Copywriting
• Crisis Communications
• Online Marketing
• Online Advertising
• Social Media
• Social Media Marketing
• Marketing Management
• Web Content Writing