Rebecca Otto

About Rebecca Otto

As the Vice President of Talent Marketing and Media at Wasserman, a global sports and entertainment marketing agency, Rebecca Otto has over 17 years of experience in the industry and a BS in Public Relations from The University of Texas at Austin. She is a content and marketing expert who leads talent sales for branded content opportunities and oversees cross-platform content marketing and media strategy for professional athletes. Rebecca\'s mission is to create real change by amplifying the voices and stories of talent and to advance content and marketing for them. She collaborates with the executive team to align marketing goals and objectives with talent strategies and drives creative strategy to ensure implementation. She also pitches and sells unscripted projects and develops original content with various networks, brands, and platforms. She has worked with clients in every sport, securing media contracts, generating revenue, and supporting their charitable and social justice initiatives. She is known for her industry-leading work, expansive network, and reputation as one of the best publicists and reps in the game. Rebecca’s network stands as a cornerstone asset, facilitating connections between brands, talent, and media. She aims to harness the expertise of key individuals to achieve mutual success. Through relationships, resources and experience Rebecca has worked with over 500 professional athletes on campaigns, books, documentaries, podcasts and more. Generating millions in revenue and developing with the top networks, Rebecca strives to always create the right partnerships. Areas of expertise: Deal negotiation, innovative campaigns, strategic public relations and marketing, forging strategic partnerships, celebrity and athlete representation, business expansion, creative brainstorming, content creation and development, talent management, and facilitating collaborations between brands, media and celebrities/athletes.

Experience

1. Vice President of Talent Marketing and Media

   Wasserman

   Mar 2020 — Present · Austin, TX, US

   Lead Talent Sales for branded content opportunities-Oversee cross-platform content marketing strategy-Drive creative strategy to ensure implementation is aligned with talent objectives-Collaborate with the executive team to define integrated marketing goals and objectives aligned with overall talent strategies-Oversee the creation and execution of integrated marketing campaigns across various channels, including digital marketing, social media, traditional public relations, and marketing-Oversee and own development of original unscripted ideas-Pitching and selling of unscripted projects-Exercise excellent creative and business judgement, tracking entertainment trends, and developing breakthrough original concepts-Manage and supervise creation of development materials (decks, sizzles, presentations, edit notes)

Education

• The University of Texas at Austin

  Bachelor of Science (B.S.)