Rebecca Otieno
Seasonal Marketing Coordinator @Churchill Downs Racetrack
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WORK HISTORY
Seasonal Marketing Coordinator @Churchill Downs Racetrack
Support the ideation and execution of lifestyle PR and marketing campaigns driven by consumer insights and market trends. Assist with communications and advertising efforts promoting Kentucky Derby Week and Churchill Downs events, collaborate on influencer campaign planning and recaps, and analyze campaign data to inform strategy. Work cross-functionally to ensure cohesive brand messaging while helping implement sponsorship, community initiatives, and providing administrative support as needed.
EDUCATION
Model Laboratory High School
High School Diploma
ABOUT REBECCA OTIENO
Rebecca Otieno is a senior at the University of Louisville, pursuing a Bachelor of Business Administration with a major in Business Management and a minor in Marketing. She is honored to be a Martin Luther King Scholar and a Woodford R. Porter Scholar. Rebecca is actively involved in multiple roles, including working as a Seasonal Marketing Coordinator at Churchill Downs Racetrack, Social Media Manager for Dayes Soccer Training, a PR/Marketing Coordinator for the African Student Union, and a member of the Sport Administration Association. Rebecca is also an Ed brown Scholar where she is gaining industry exposure, training and experience in the equine industry. Through these experiences, she has gained valuable insights and skills, and is excited to continue developing her expertise in social media management, marketing, and various business disciplines.
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