Rebecca Moore
- Role
- Sr Analyst, Search Marketing at Digitas North America
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Rebecca Moore
Media professional who loves the pace and constant change in the business, highly…
Experience
Sr Analyst, Search Marketing
Oct 2021 — Present
Own and manage daily account optimizations for pacing based on campaign prioritization and KPIs by monitoring performance, budget caps, and bid strategies in both English and Spanish language campaigns − Create net new campaigns as innovation opportunities arise through keyword and ad copy development to drive effective and efficient website traffic − Implement A/B variable tests to analyze landing pages, bid strategies, ad copy, keyword match types, etc. and provide performance data insights with a goal of lifting overall account performance and strategically aligning with client goals − Help develop and present quarterly business performance readouts based on KPIs, while providing actionable next steps − Participate in weekly internal statuses to collaborate successfully between strategic channel teams and provide areas of opportunities or challenges in Paid Search and ways to fix them − Create and present yearly tactical plans to client brand teams with budget allocations and performance forecasts included to confirm sufficiency levels are reached across search engines − Communicate with Google and Microsoft reps and complete trainings to stay up to date on industry trends
Education
Florida State University
Bachelor of Science - BS, Chemical Science
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