Rebecca Mendelson

About Rebecca Mendelson

Versatile, effective advertising / marketing director providing polished skills in strategy development and planning, integrated campaign initiatives, and building strong relationships among high-profile client organizations and internal teams alike. Deadline-focused, with creativity and flexibility that leads to rapid, innovative problem solving; skilled in fitting details into overall strategy. Experienced liaison and project manager, coordinating among multiple internal and external groups to achieve objectives. Recognized for quality contributions in building business and revenue. Unparalleled work ethic; experienced trainer and coachSpecialties: Brand strategy and stewardship across traditional and digital channels, team leadership and motivation, building trusted client relationships, integrated campaigns, consumer research, media strategy and integration, creative problem solving, production and execution

Experience

1. SVP, Group Account Director

   RPA

   Mar 2021 — Present

   Current: La-Z-Boy Furniture, Spectrum Business, Spotless Brands, Pediatric Brain Tumor Foundation, New BusinessPrevious: ARCO Gasoline, First Entertainment Credit Union, Amazon Prime Video, Intuit QuickBooks, Tempur-Sealy International, Dropbox for Business

Education

• Tufts University

  B.A., English

  1993 — 1997

• Marlborough High School

  High School

  1988 — 1993

Skills

• Media Buying
• Digital Strategy
• Brand Development
• Integrated Marketing
• Digital Media
• Customer Insight
• Advertising
• Marketing
• Interactive Advertising
• Mobile Devices
• Creative Strategy
• Brand Architecture
• Competitive Analysis
• Creative Direction
• Digital Marketing
• Relationship Marketing
• Online Advertising
• Media Planning
• Strategy
• E-Commerce
• Marketing Research
• Direct Marketing
• Analytics
• Crm
• Interactive Marketing
• Account Management
• Mobile Marketing
• Outdoor Advertising
• Direct Mail