Rebecca McAlear

Head of Brand Mgt & Creative Operations at Anthropologie Group @Anthropologie

Philadelphia, PA, US
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Sep 2016 — Present

Head of Brand Mgt & Creative Operations at Anthropologie Group @Anthropologie

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Direct daily brand creative operations, with focus on delivering projects on time and under budget while remaining on strategy and communicating the top business priorities. Develop, lead, and implement creative campaigns across print, digital, and social channels to increase brand awareness, brand consideration, and ultimately sales. Responsible for project budget administration, management and distribution of daily workflow, and vendor selection and oversight. Serve as Creative Department point person on all cross-functional key initiatives. Continuously drive new growth, increase productivity and work in new ways.

EDUCATION

2014

Fashion Institute of Technology

Brand Marketing Communications for Image and Meaning

1994 — 1998

Villanova University

Bachelor of Science (BS), Marketing

2013

The New School

The Big Idea in Advertising Campaigns

2016

New York University

Digital Marketing

SKILLS

MarketingDigital MarketingBusiness DevelopmentStrategyMarketing StrategyDirect MailCreative DirectionSocial Media MarketingCorporate CommunicationsManagementCompetitive AnalysisBrand DevelopmentCreative StrategyBrand ManagementAccount ManagementPublic RelationsSocial MediaAdvertising

ABOUT REBECCA MCALEAR

Seasoned, driven, and influential leader with 20+ years’ demonstrated expertise leading…

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Rebecca McAlear — Head of Brand Mgt & Creative Operations at Anthropologie Group at Anthropologie in Philadelphia, PA, US | Unifers