Rebecca McAlear
Head of Brand Mgt & Creative Operations at Anthropologie Group @Anthropologie
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WORK HISTORY
Head of Brand Mgt & Creative Operations at Anthropologie Group @Anthropologie
Direct daily brand creative operations, with focus on delivering projects on time and under budget while remaining on strategy and communicating the top business priorities. Develop, lead, and implement creative campaigns across print, digital, and social channels to increase brand awareness, brand consideration, and ultimately sales. Responsible for project budget administration, management and distribution of daily workflow, and vendor selection and oversight. Serve as Creative Department point person on all cross-functional key initiatives. Continuously drive new growth, increase productivity and work in new ways.
EDUCATION
Fashion Institute of Technology
Brand Marketing Communications for Image and Meaning
Villanova University
Bachelor of Science (BS), Marketing
The New School
The Big Idea in Advertising Campaigns
New York University
Digital Marketing
SKILLS
ABOUT REBECCA MCALEAR
Seasoned, driven, and influential leader with 20+ years’ demonstrated expertise leading…
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