Rebecca Maticko
Global Public Relations, Communications & Brand Marketing ► Building PR strategy and leading teams to transform messaging and ignite brand recognition with target audiences
- Role
- Vice President Communications at Power Home Remodeling
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Rebecca Maticko
I build and lead public relations, communications, and brand marketing strategy for companies in need of a plan, team, and structure to produce results. I have worked with celebrated creative executives and have forged relationships with well-known editors and prominent designers and stylists as partners to lift consumer engagement to all-time highs. I am known for refreshing and turning around brands by empowering teams to bring innovative ideas to the table, breathing life into the spirit of a brand.CAREER HIGHLIGHTS: Led global strategy to refresh GAP brand and shift consumer base to increase engagement by restoring relevancy of the brand through strategic partnerships and collaborations with social influencers. Achieved 24% lift in brand sentiment and #1-ranked campaign with Generation Gap ‘90s Archive Re-Issue. Collaborated with high-fashion designers and GQ Magazine’s public relations team to boost media attention and consumer awareness of capsule collections made exclusively for GAP. Worked with renowned executive creative director to transform Coach into a complete fashion brand with a modern point of view.CORE COMPETENCIES: Content Creation | Influencer Marketing | Brand ManagementMedia Relations | Social Media Marketing | Campaign StrategyConsumer Engagement | Team Leadership | Partnerships & Collaborations
Experience
Vice President Communications
Mar 2024 — Present · Philadelphia, PA, US
Education
Fashion Institute of Technology
Fashion Buying & Merchandising
Skills
- Social Media Marketing
- Styling
- Public Relations
- Advertising
- Art Direction
- Apparel
- Fashion
- Creative Direction
- Press Releases
- Social Media
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