Rebecca Luxton

About Rebecca Luxton

I’m a marketing leader with more than a decade of experience helping brands grow visibility, authority, and trust across digital platforms. At Indigenous Media, I’ve served as VP of Marketing for 60 Second Docs — scaling a portfolio of short documentaries to 13.6MM+ followers and over 12B views worldwide.Alongside campaign leadership, I’ve built systems that adapt to the new search landscape. From structured content and schema frameworks to hands-on prototypes with GPT and Claude, I focus on making brand stories legible to both readers and machines.What I enjoy most is acting as a creative–technical bridge: building tools that solve real content challenges, then helping teams adopt them through practical training and playbooks. My approach is grounded in results — making AI integration not just a buzzword, but a daily practice that saves time, improves accuracy, and strengthens visibility.Looking ahead, I’m focused on the intersection of marketing, AI, and human adoption: how we build not just content, but the infrastructure and team practices that ensure brands show up as trusted sources in a generative era.

Experience

1. VP of Marketing

   Indigenous

   Jan 2023 — Present · Culver City, CA, US

   Leading audience strategy for 60 Second Docs (13.6MM followers)- Shape content strategy and community engagement through storytelling-driven campaigns that have amassed 12B+ views across platforms- Craft high-impact campaigns, social video treatments, and brand narratives that consistently resonate and convert with diverse audiences- Mentor and coach marketing team members, refining their copywriting, storytelling techniques, and audience building strategies- Optimize media strategy using performance analytics to drive audience acquisition and increase engagement metrics- Collaborate with Indigenous founders (Jon Avnet, Rodrigo García, Jake Avnet) to align marketing initiatives with the company\'s creative vision

Education

• Tufts University

  Bachelor of Arts (B.A.), Chinese Language and Literature

  2012

• University of Southern California

  Master of Professional Writing (MFA equivalent), Fiction

  2013 — 2015