Rebecca Lacroix

Graphic Designer @CanadaHelps

Re-defined the tone and voice of the company\'s D2C and B2B brands by drafting key external and internal facing collateral for all company initiatives, including social media, digital ads, flyers, web pages, and banners. • Iterated the high-quality redesign of over a dozen prominent donor-facing landing pages which contributed to doubling website traffic from our target audiences. • Conceptualized net new branded templates for social media, subscriber emails, and celebrity & influencer pitch presentations to assist the marketing team in launching its new Unite for Change Millennial and Gen Z oriented brand. • Devised and executed a cross-platform digital marketing campaign in support of the company\'s GivingTuesday initiative, resulting in a record-breaking 13.5 million in charitable donations.