Rebecca Isaacs
Commerce Editor • Reporter • Writer • Project Manager
- Role
- Consumer Tech & Electronics Editor at Forbes
- Location
- Jersey City, NJ, US
- LinkedIn followers
- 500 followers
About Rebecca Isaacs
A passionate storyteller, I have found my niche in commerce writing and editing. My talents of engaging, educating, and entertaining readers while driving them to action culminate in each article I craft. And with an eagle eye to spot inconsistencies and errors, I am adept at redlining others’ work to ensure the outcome is the best it can be.From researching products to incorporating SEO best practices, I am focused on increasing click-through rates and revenue. The entire goal of e-commerce writing is to ensure the copy is short, sweet, and moves visitors to click “buy.” As an experienced writer of product reviews, I know what to include to ensure potential buyers become real customers. And by incorporating data on visitors, clicks, and bounces, I am able to pivot on the fly to grab those people we may have missed.TALENT AREASContent ManagementE-Commerce Project ManagementEditing & ProofreadingCopywriting Product ReviewsCommerce CurationDigital Writing Communication Skills CollaborationContent CoordinationAudience Development AsanaSignUpGeniusG SuiteWordPressGreenhouseChartbeatPeople Also AskMicrosoft OfficeParse.lyTrackonomicsGoogle AnalyticsAirtableI welcome the opportunity to get to know you better. I invite you to send me a connection request here. You can also see some of my work email: r••••••@forbes.com
Experience
Consumer Tech & Electronics Editor
Apr 2023 — Present
Editing commerce stories ranging from 800 to 2,500 words while incorporating SEO best practices for tech commerce content with a focus on home entertainment, wearables, smartphones, computing, and gaming peripherals. Using data tools like Google Trends, SEMrush, and Looker to strategize content planning for new best lists, product launches, and updating existing articles throughout the year. Pitching, researching, and building Bertie CMS articles under tight deadlines. Collaborating with the Forbes Vetted commerce team weekly to review Looker data to strategize reader retention, increase conversions and build revenue. Managing, assigning, and editing a team of over a dozen freelance writers to create articles consistent with the Forbes Vetted style guide and publishing them for readers. Overseeing consumer tech editorial calendar and building and maintaining assignments and coverage in Monday software. Writing scripts and recording social videos for Forbes Vetted Instagram Reels and TikTok pages- Achieved highest YoY growth rate for Tech for all of Forbes Vetted sections at 20% in 2024- Earned 29% MoM revenue increase in July 2023 while exceeding publishing quota- Increased 2023 YoY fiscal revenue by 52% with a record 34% increase in Q1 2024 alone- Spearheaded the Samsung Galaxy S24 Ultra review at launch, resulting in the highest 2024 licensing sale of Spearheaded the Google Pixel 8 review, resulting in the second-highest 2024 licensing sale of Strategized Samsung Galaxy S24 Ultra and Galaxy Z lineup launches in 2024, which resulted in new Q1 and Q3 revenue records despite Google algorithm update headwinds
Education
Monmouth College
Bachelor of Arts - BA, Political Science
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