Rebecca Grimes

About Rebecca Grimes

Most brands don\'t suffer from a lack of ideas. They suffer from fragmentation that limits their potential. I\'m a comms strategy leader with 18+ years of experience designing how ideas actually live in the world across brand, creative, media, retail, PR and owned channels. At our worst, comms planning merely organizes the campaign. At our best, we are architects of brand experience and ambition, becoming strategy in motion. I work upstream to: Frame the real business problem, not just the campaign ask.Identify the consumer journey moments that truly matter. Design cohesive communications systems that build momentum over time.Bring clarity and visibility to cross-functional teams, keeping ideas aligned from ambition to execution. My experience spans CPG, financial services, QSR, personal care, retail, entertainment, travel and tech. Across categories, I\'ve partnered with brand, media, social, creative and data leaders to ensure strategic vision holds from insight to execution. In that experience, I have learned two important lessons: Creative ambition is hard-won. Cohesion determines the scale. I feel lucky that I get to design the systems that allow great ideas to take hold and become multipliers.

Experience

1. VP, Head of Comms Planning

   Martin

   Mar 2025 — Present · Richmond, VA, US

Education

• The University of North Carolina at Chapel Hill

  B.A., Journalism

  2006 — 2008

Skills

• Media Planning
• Competitive Intelligence
• Marketing Strategy
• Social Media
• Interactive Advertising
• Online Advertising
• Digital Strategy
• Advertising Sales
• Interactive Marketing
• Creative Strategy
• Digital Marketing
• Outdoor Advertising
• Strategy
• Social Media Marketing
• Brand Development
• Digital Media
• Media Strategy
• Advertising
• Integrated Marketing
• New Media
• Media Buying
• Mobile Marketing