Rebecca Cook

WORK HISTORY

EDUCATION

ABOUT REBECCA COOK

I am a Provider Relations & Business Development leader at Resurgens Orthopaedics, operating as the market owner for my territory and owning referral growth and strategic partnerships across multiple regions—including our most revenue-generating location.I am responsible for creating and executing my own referral and business growth strategy. I analyze referral data, assess market and territory dynamics, monitor competitive activity, and leverage knowledge of orthopedic and healthcare mergers and acquisitions to identify growth opportunities and defend market share. I use this intelligence to build targeted, results-driven plans that directly impact volume, access, and revenue.While I independently own my markets, I also collaborate closely with provider relations liaisons across other territories to share best practices, coordinate competitive intelligence, and collectively develop an overall, enterprise-level growth strategy that maximizes system-wide opportunity and strengthens Resurgens’ competitive position.Externally, I drive referral performance by influencing and redirecting referral behavior from PCPs and urgent care practices, converting competitor referrals, and deepening loyalty with existing partners. My approach is consultative and strategic, working directly with physicians and clinical teams (PCPs, urgent care physicians, MAs, NPs, PAs, and practice managers) to position Resurgens as the preferred orthopedic partner.Internally, I serve as the primary growth liaison to our orthopedic physicians. I develop knowledge in each physician’s subspecialties, procedures, and differentiators, allowing me to market the right physician for the right patient, increase referral quality, and push to remove insurance or access barriers that can limit conversion.In addition to referral growth, I own sponsorship strategy across my region, including identifying, negotiating, and managing community partnerships. I evaluate ROI, negotiate terms, and activate sponsorships through on-site marketing, physician engagement, and event execution to maximize brand visibility and referral impact.My scope also includes planning and executing:• Physician lunches, dinners, and strategic relationship events• Ribbon-cutting ceremonies and new practice openings• Physician-to-physician introductions and meetings• New physician onboarding and integration into referral networks• Educational webinars and referral education sessions• Community events, races, and healthcare expos—from planning and logistics to on-site execution