Rebecca Franchi

Senior Digital Marketing Specialist @Wolters Kluwer Teammate

Tampa, FL, US

Social Media Manager for all TeamMate Audit Solutions corporate social media accounts (LinkedIn, Facebook, Twitter, and YouTube)- Develop and implement organic social marketing strategy to increase followers and organic social engagement- Manage weekly social media calendar, including the creation of unique and engaging copy, graphics, and video content- Owner and manager of the business units social media management platform, Sprout Social, and employee advocacy platform, Advocacy by Sprout Social- Monitor competitive social media activity through active social listening.• Digital Paid Advertising Lead for TeamMate Audit Solutions- Strategize, design, develop, launch and optimize all paid digital media campaigns to support business goals- Analyze and report on data analytics to make strategic decisions based o budgeting and business goals. • Manage all internal business communications through the use of PoliteMail.• Create and amplify company news including press releases. • Provide customer support through the management of communications through corporate inboxes.

University of South Florida

Bachelors, Communications

Hillsborough College

Associate of Arts (AA), Liberal Arts and Sciences/Liberal Studies

University of South Florida

Master's degree, Learning and Instructional Design