Rebecca Evans
Director of Marketing - Diagnostics @Cytiva
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WORK HISTORY
Director of Marketing - Diagnostics @Cytiva
Responsible for developing and executing the global marketing strategy for diagnostics - Gathering and assimilating customer and market insights to shape strategic direction and messaging - Developing and validating customer-centric value propositions and customer personas - Driving and co-ordinating new product launch excellence - Overseeing and tracking transformative marketing campaign execution, ensuring lead generation, nurturing and ROI monitoring through all activities - Optimizing online and offline presence - Managing a team of segment marketing and regional marketing managers - Driving sales through the e-commerce platform - Ensuring alignment and engagement with commercial teams - Managing a team of segment marketing and regional marketing managers
EDUCATION
Harvard Business School Online
Finance, General
CIM | The Chartered Institute of Marketing
CAM Diploma, Digital Marketing
Buckinghamshire New University
Batchelor of Arts (BA Hons), Marketing with Human Resource Management
MiniMBA
Mini MBA, Marketing
CIM | The Chartered Institute of Marketing
Professional Postgraduate Diploma in Marketing
University of Hertfordshire
MSc Strategic Marketing
SKILLS
ABOUT REBECCA EVANS
I am a professional Marketing Director and Fellow of the Chartered Institute of Marketing…
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