Rebecca Esler

WORK HISTORY

EDUCATION

SKILLS

ABOUT REBECCA ESLER

Marketing is more than just campaigns—it’s about creating connections, building trust, and driving results. With expertise in B2B demand generation, content strategy, and digital marketing, I develop high-impact initiatives that elevate brands, engage audiences, and accelerate growth. I blend data-driven insights with innovative strategies to generate leads, optimize conversions, and maximize ROI. Whether crafting compelling content, launching paid campaigns, or leveraging automation, I take a holistic, results-oriented approach. Key Expertise: Demand Generation & Digital Marketing – Multi-channel campaigns for brand awareness, engagement & pipeline growth Marketing Automation & CRM – Skilled in Salesforce, Marketo, Eloqua, HubSpot & 6Sense Paid Ads & SEO/SEM – Managing LinkedIn, Google Ads & Meta for optimized targeting & conversions Content Strategy & Storytelling – Engaging blogs, whitepapers, case studies & social media content Email Marketing & Lead Nurturing – High-performing campaigns for engagement & retention Data-Driven Decision Making – Using Power BI, SEMrush & analytics to refine strategies Event & Webinar Marketing – Executing industry events to enhance engagement & thought leadership Collaboration & Sales Enablement – Aligning marketing & sales for better lead qualification & conversions Impact in Numbers: Increased lead gen by 10% through strategic campaigns & automation Delivered $3M+ in pipeline growth via targeted demand-gen initiatives Optimized paid ads for higher traffic, engagement & brand awareness Enhanced retention & engagement through personalized nurture campaigns Spearheaded product launches & GTM strategies driving immediate ROII thrive on solving complex marketing challenges, translating data into action, and collaborating cross-functionally. My goal is to bridge marketing, sales & analytics—ensuring every initiative fuels measurable business growth.