Rebecca Effron
- Role
- Product Marketing Manager, Advertising Solutions at Meta
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Rebecca Effron
Passionate product marketing leader with over 10 years of experience building and growing…
Experience
Product Marketing Manager, Advertising Solutions
May 2020 — Present
I\'m the voice of product in market and the voice of market in product, working on the ads experience on Facebook. This includes inbound (market research, competitor audits, advertiser interviews, alpha/beta testing) and outbound (go to market strategies to drive product adoption). Behind every button, placement, impression is a team of product and delivery engineers working to make our ads vision a reality. I partner with data scientists, marketing science researchers, and user researchers to ensure we build solutions that drive value for people, businesses, creators, and partners. Key launches have included ads privacy controls to give users more control over their ads experience, business discovery engines to help users discover and consider more businesses related to topics they\'re interested in, retail and eCommerce shopping ad units to drive sales on Facebook, and short form video innovation including new ad formats.
Skills
- Statistics
- Management Consulting
- Analysis
- Market Research
- Strategic Communications
- Program Management
- Data Analysis
- Projects
- Information Systems
- Social Media Marketing
- Sql
- Business Analysis
- Ms Project
- Social Media
- Risk Analysis
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