Rebecca Johnson
Director Brand Marketing @ Paramount Pictures | MBA
- Role
- Director Brand Marketing at Paramount Pictures
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Rebecca Johnson
An MBA graduate with over 15 years in film marketing, I specialize in finding the right audience for films and creating innovative campaigns to connect with them. At Paramount Pictures, I\'ve managed the global Home Entertainment release of #1 hits like Top Gun: Maverick, showcasing our strategic approach and expertise in marketing communications and planning. I now lead the Brand Marketing team for acquired features, optimizing budgets for effective campaigns across theatrical, digital, and physical formats.
Experience
Director Brand Marketing
May 2023 — Present · Los Angeles, CA, US
I oversee the launch of approximately 50 acquired films annually, identifying strategic opportunities and collaborating closely with PR, media, and social teams to optimize campaigns. Leading a small but mighty team, our focus is on lean campaigns and practical strategies to effectively promote the Paramount and Republic Pictures brand in a constantly changing entertainment landscape.
Education
Gies College of Business - University of Illinois Urbana-Champaign
Master's degree, Business Administration
2021 — 2023
CIM | The Chartered Institute of Marketing
Diploma in Digital Marketing Planning, Marketing
2013 — 2013
CIM | The Chartered Institute of Marketing
CIM Diploma, Professional Diploma in Marketing
2007 — 2009
University of Birmingham
BA, Medieval and Modern History
2002 — 2005
King's College London
MA, Contemporary Cinema Cultures
2005 — 2006
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