Rebecca Dye
Head of Brand & Marketing @Leeds Building Society
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WORK HISTORY
Head of Brand & Marketing @Leeds Building Society
Led a team of over 30 marketing professionals to drive brand and marketing initiatives. • Established a new direction for the brand, transitioning from no marketing to executing national and local campaigns. • Developed and implemented a performance marketing function and restructured B2B strategy. • Managed a multi-million-pound budget to ensure effective resource allocation and campaign success.
EDUCATION
University of Leeds
BSc (Hons), Food Science
CIM | The Chartered Institute of Marketing
Professional Postgraduate Diploma, Marketing
University of Leeds
Msc, International Marketing Management
SKILLS
ABOUT REBECCA DYE
I am a commercially focused, creative, results driven marketing professional with signifiant leadership experience gained in large complex matrix organisations. With a proven track record of delivering ROI across multiple campaigns, strong negotiation, budgeting and planning skills. Interested in dynamic, autonomous roles within small and large organisations.
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