Rebecca Cleveland
Director, North America and Emea Marketing @Menlo Security Inc.
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WORK HISTORY
Director, North America and Emea Marketing @Menlo Security Inc.
GB
North America and EMEA Regional Marketing Director at Menlo Security
EDUCATION
University of Bedfordshire
BA (Hons), Marketing
INSEAD
Executive Education, Advanced Industrial Marketing Strategies
ABOUT REBECCA CLEVELAND
Marketing leader with nearly 20 years\' experience managing high-impact, award winning marketing programs in the b2b tech industry. I have worked for some of the best-known brands in cybersecurity, as well as guiding startups/ scaleups to successfully expand into international markets. Notable career achievements include- First ‘boots on the ground’: As the first marketing leader in EMEA at Expel, I drove a $15 million pipeline within the first year, setting a solid foundation for continued growth- Marketing Leadership: I guided the international marketing team at RSA Security through complex business transformation, while simultaneously launching a new product to market (ID Plus)- resulting in overachievement of sales targets by 30% within 3 months of launch- Award Winning Program Development: At Proofpoint, I pioneered the Customer Council (C level engagement program) in EMEA. High level results included a 45% uplift in install base pipeline over 6 months and a 95% closed-won rate on opportunities created from Customer Council meetings over a year. I won the ‘Customer Focus’ award in 2020 for the successful development and launch of the program. I specialise in defining local market strategy and creating an integrated, holistic and measurable approach to successfully reach target audiences. I apply thought leadership and customer endorsement to credibly build brand and drive demand in local markets, and I am passionate about creating ‘real life’, high quality opportunities for interaction with customers, partners and prospects. I\'m a people person at heart! I am a confident, credible communicator and I genuinely enjoy meeting with customers and quickly building relationships for success. My project management skills and flexible approach mean that I can quickly and effectively deliver results. Competencies- Field and partner marketing- Brand building- Demand generation- Integrated marketing strategy, planning and execution- ABM- Event management (including C level and executive engagement)- Campaign management: buyers journey/ content strategy and mapping /messaging/ localisation/ nurture- Leading regional marketing teamsSalesforce; Marketo; Pardot; 6Sense; Domo; Power BI; Outreach; ZoomInfo; SalesNavigator; ClickUp; Basecamp; Monday.com; Tableau
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