Rebecca

Manager, Conversion Rate Optimization @Golden Hippo®

Utilized my experience in data analysis and web metrics to create a Split Test lifecycle course for new employees, resulting in improved understanding and efficiency in the department- Improved interdepartmental communication and project management between developers and marketers, leading to optimized utilization of departmental resources- Innovated new winning concepts for offers- Collaborate with the data analytics team to enhance reporting and viewable results to better roll out winning A/B tests- Created an internal Testing Tracker used by the department, with plans to improve it in 2023- Automated the split test slack channel and established a bi-weekly meeting to share wins, and losses, get support, and provide feedback on funnels, resulting in improved split testing queues and increased moral