Rebecca Byers
Director of product marketing
- Role
- Director of Product Marketing at Zone & Co
- Location
- Pittsburgh, PA, US
- LinkedIn followers
- 500 followers
About Rebecca Byers
I’m a seasoned Product Marketer with 7+ years of expertise in category creation, sales enablement, campaign strategy, and SaaS product launches. These include analytics/BI, cloud, healthcare/life sciences, professional services, training/LMS, and AI-assisted next-gen product lines. My sweet spot is building repeatable, revenue-generating Go-To-Market frameworks and product launch strategies to growth-stage SaaS companies and emerging/net-new product lines. I bridge departmental silos, manage multiple people and product lines, spotlight market and customer insight, launch crisp campaigns, and optimize results to create customer value and business revenue.
Experience
Director of Product Marketing
Jul 2024 — Present
Education
Eastern University
Bachelor’s Degree, English Writing
2007 — 2011
Chatham University
Master's of Teaching, Secondary English Education
2011 — 2013
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