Rebecca Brown
Writer, Editor, Brand Storyteller
- Role
- Today Shop Editor at NBCUniversal
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Rebecca Brown
I\'m a seasoned writer, editor, and producer with an expertise in lifestyle, wellness, and…
Experience
Today Shop Editor
Oct 2022 — Present
Assign and edit new stories and refreshes in the lifestyle commerce space.Identify and implement areas of improvement with existing content to maintain quality and improve search rankings, including optimizing SEO, enhancing readability, featuring new reporting opportunities based on Google queries, etc.Monitor how stories are performing using analytics programs and making editorial decisions based on traffic / conversion patterns and internal Audience Development insight.Participate in special event coverage, including Prime Day, Black Friday / Cyber Monday and peak holiday shopping seasons.
Education
UC Santa Barbara
BA
California State University, Long Beach
MA
Skills
- Editorial
- Content Strategy
- Beauty Industry
- Entertainment
- Copywriting
- Journalism
- Blogging
- Fashion
- Creative Direction
- Editing
- Video
- New Media
- Film
- Publicity
- Social Media Marketing
- Press Releases
- Digital Media
- Publishing
- Storytelling
- Celebrity
- Lifestyle
- Magazines
- Television
- Copy Editing
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