Rebecca Brezel

About Rebecca Brezel

As a dynamic Strategic Growth Leader, I am driven by a passion for cultivating impactful relationships, securing new business, and empowering high-performing teams to achieve ambitious objectives within pep. My expertise lies in architecting and executing comprehensive annual growth strategies. I identify prospects, spearhead outbound lead generation campaigns, and lead the full lifecycle of new business acquisition – from complex RFP processes and cross-functional team integration to successfully onboarding net new clients. My approach is rooted in building trust and demonstrating tangible value from the very first interaction.A core strength is my ability to forge and leverage strategic relationships, both externally with clients and partners, and internally across the broader WPP network. I excel at identifying and converting inter-agency collaboration opportunities, driving company-wide initiatives, and proactively partnering with Client Service leaders to uncover and capitalize on organic growth potential, directly contributing to increased revenue.Central to my success is my commitment to leading and developing the Client Growth team. I foster an environment of continuous learning and empowerment, strategically equipping my team with essential tools. My focus is on nurturing their professional success and growth, enabling them to consistently exceed their professional objectives.

Experience

1. Senior Director, Client Growth

   pep, LLC.

   Feb 2022 — Present · Boston, MA, US

   Strategically contribute to the development and execution of pep\'s annual growth strategy, encompassing market analysis, prospect identification, and targeted outreach initiatives.• Spearhead outbound lead generation campaigns, managing the full lifecycle from initial contact to pipeline qualification.• Lead comprehensive new business acquisition initiatives, successfully securing and onboarding net new clients for pep.• Cultivate and leverage strategic relationships across the broader WPP network, identifying and converting inter-agency collaboration opportunities and driving company-wide initiatives.• Direct and manage complex RFP processes, seamlessly integrating cross-functional teams and external partners to develop winning proposals.• Proactively partner with Client Service leaders to uncover and capitalize on organic growth potential, driving account expansion and increased revenue.• Strategically equip and enable the Client Strategy and Growth team with essential tools, data, and resources, fostering a high-performance environment focused on achieving business objectives.• Provide direct leadership and operational management for members of the Client Growth team, focused on their development and equipping them with tools they need in order to be successful in their roles.

Education

• Northeastern University

  BA, Journalism

  2000 — 2005

Skills

• Time Management
• Marketing Communications
• Timeline Management
• Budgets
• Event Planning
• Marketing
• Program Management
• Project Coordination
• Event Management
• Promotions
• Budget Management
• Management
• Email Marketing