Rebecca Phillips
Marketing Manager @RNLI
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WORK HISTORY
Marketing Manager @RNLI
Poole, GB
Marketing Manager in the Individual Giving team and responsible for generating almost £9M in annual income. Delivering multi-channels cash appeals to convert and reactivate existing donors. As well as heading up a stewardship programme to retain the loyalty of the 120K strong regular giving supporter base with an annual value of 7 million pounds.
EDUCATION
University of Southampton
BSc, Management Sciences
SKILLS
ABOUT REBECCA PHILLIPS
A strategic and results driven senior fundraising manager with extensive leadership experience. Currently delivering cash appeals and a range of stewardship communications to charity supporters at the RNLI which brings in an annual income of £9M.Experience of multi-channel recruitment across: digital - including development of ecommerce pages to improve usability and conversion rates, face-to-face recruitment, direct marketing and partnerships. Plus, a sound understanding of retention of members and the importance of careful stewardship to maximise their lifetime value.In my previous role at the RHS, I lead a small team to achieve a record for new member recruitment with supporters joining in one year. 19k of these were as a result of digital marketing including a CRO programme, PPC and an affiliate programme which I managed. This was the highest level ever achieved at the RHS.
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