Rebecca Addison
Fractional CMO
- Role
- Head of Marketing at The Joseph Group
- Location
- Pittsburgh, PA, US
- LinkedIn followers
- 500 followers
About Rebecca Addison
As a Fractional CMO and content strategist, I specialize in injecting high-impact, executive-level marketing leadership into growing businesses.My expertise lies in developing and executing data-driven content strategies that deliver measurable growth across the entire digital ecosystem. I focus on optimizing the entire customer journey, from leveraging strong SEO fundamentals and advanced AEO (Answer Engine Optimization) techniques, to crafting compelling digital narratives that convert. This comprehensive approach integrates critical marketing channels, including impactful social media campaigns, effective email marketing automation, and optimized website experiences. I translate audience psychology and market insights into a clear roadmap for brand visibility, enhanced engagement, and accelerated revenue.
Experience
Head of Marketing
Mar 2025 — Present
Education
The Pittsburgh Public High School for the Creative and Performing Arts
Literary Arts
2000 — 2004
PennWest Edinboro
Bachelor of Arts, Specialized Studies; Journalism and Creative Writing
2004 — 2008
Skills
- Newspaper
- Editing
- News Writing
- Blogging
- Social Media
- Journalism
- Copy Editing
- Press Releases
- Public Relations
- Media Relations
- Newsletters
- Creative Writing
- Public Speaking
- Proofreading
- Newspapers
- Ap Style
- Community Outreach
- Publications
- Editorial
- Publicity
- Feature Articles
- Web Content
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