Rebeca M.
Product Marketing | Master in Business Analytics | Industrial Designer
- Role
- Marketing Manager Usa at GRUPOLAMOSA
- Location
- Dallas, TX, US
- LinkedIn followers
- 500 followers
About Rebeca M.
Dynamic Marketing Professional with over a decade of experience leading product strategy, launches, and business development. Adept at blending creativity with data-driven insights to develop compelling product offerings, optimize market positioning, and drive brand engagement. Proven track record of leading cross-functional teams, developing business strategies, and executing large-scale projects that elevate brand presence and sales performance.
Experience
Marketing Manager Usa
Jan 2023 — Present · Miami, FL, US
Led product portfolio strategy and marketing initiatives for Roca Tile USA and Lamosa USA, driving a 25% increase in market penetration through innovative product development and targeted marketing campaigns.• Developed and launched a new brand for the LVT category, establishing brand identity, product portfolio, and merchandising tools.• Spearheaded the design and execution of three major trade show booths, two new showrooms, and other exhibition renewals, managing budgets and timelines efficiently.• Achieved \"Best in Show\" at Coverings 2024 through strategic product placement and immersive brand storytelling.
Education
EGADE Business School del Tecnológico de Monterrey
Master in Business Analytics
Tecnológico de Monterrey
High School
2003 — 2006
Tecnológico de Monterrey
BS INDUSTRIAL DESIGN
2006 — 2010
Istituto Lorenzo de' Medici
Semester Abroad, Design
2010 — 2010
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