Rebeca Figueroa

About Rebeca Figueroa

A strategic connector who absorbs information quickly and applies it appropriately while delivering on multi-functional projects within budget, turnaround times and company goals. Sets and meets multiple deadlines within a fast paced environment. Takes ownership of finding answers for the unknowns, carries strong analytical, prioritization and negotiating skills to persuade, encourage and influence directives. Thrives on the creativity of working and leading teams to design excellent digital products while managing the vision and project timelines. A leader of Product Owners delivering across multiple software teams taking a practical approach for enabling business growth through digital capabilities.

Experience

1. Manager, Digital Program

   Masonite

   Apr 2023 — Present · Tampa, FL, US

   Forecast, budget, allocate against digital financial models to plan for capital and SG & A projects.Simplifying the complex as a key point of contact, subject matter authority and the voice of the customer.Balance business demand and anticipated feature value with existing Digital capabilities and capacity.Responsible for collaborating and influencing people across a highly matrixed organization to define and schedule value-driven features in the Digital portfolio shaping positive business outcomes.Proactive self-starter; solutions-oriented with excellent analytical skills and data-driven decision making.Excellent verbal and written communication skills; demonstrated success building consensus for an innovative and bold vision.Partner with key stakeholders across the company to develop /inform, research, collaborate the roadmap and business objectives.Manage Product Owners who work with engineers, designers, and QA while maintaining balance between quick iterative wins, longer-term structural improvements, and paying down technical debt.Create and scale standardized PM processes within product development by understanding the business problems, management of the refinement process/backlog curation, development of epic, feature, and actionable user stories which deliver business value.QA testing, training on new features, UAT testing, release notes, and documentation needed to communicate the released features.Build and lead a team of Product Owners, hiring new team members, talent development, and day-to-day management responsibilities driving adoption of product iteration mindset through data driven decisioning, analytical experiments, personalization, and calculated risks.Lead a team of product owners through defining, identifying, collecting, and tracking appropriate product or business metrics. Coach product team members through 1:1s, define employee growth trajectories.

Education

• Strayer University

  Master of Business Administration (MBA), Project Management

  2012 — 2015

Skills

• Sem
• Account Management
• Market Analysis
• Google Adwords
• Advertising
• Salesforce.com
• Business Development
• Online Marketing
• Digital Marketing
• Social Media Marketing
• Cross-Functional Team Leadership
• Marketing Strategy
• Marketing
• Ppc
• Lead Generation
• Advertising Sales
• Reporting & Analysis
• Web Analytics
• Trend Analysis
• Microsoft Excel
• Social Media
• Online Advertising
• Business-to-Business (B2b)
• Mobile Marketing
• SEO
• Analytical Skills
• Training
• New Business Development
• B2b
• Search Engine Marketing (Sem)
• Direct Marketing
• Data Analysis
• Pivot Tables
• Mobile Advertising