Rebeca Velie
Strategic Initiative Manager
- Role
- Strategic Initiative Manager at Blueshift
- Location
- Golden, CO, US
- LinkedIn followers
- 500 followers
About Rebeca Velie
As Strategic Initiative Manager at Blueshift, I lead the development and execution of integrated marketing, partnership, and strategic growth initiatives that drive sales performance, margin expansion, and customer engagement. I oversee marketing strategy, data-driven campaign planning, pricing, and brand execution, while also managing external partnerships and cross-functional projects that support Blueshift’s commercial objectives. In addition to my work at Blueshift, I run a successful wedding photography business, where I apply my creative, marketing, and interpersonal skills to help clients capture meaningful and memorable moments. I hold a B.A. in Psychology and Environmental Studies from Wesleyan University, where I conducted and published peer-reviewed research on aquatic invasive species.
Experience
Strategic Initiative Manager
Oct 2025 — Present
Education
University of Missouri-Saint Louis
Strategy
University of Denver
Marketing Strategy, Data Management
Wesleyan University
Bachelor of Arts, Psychology and Environmental Studies
2018 — 2022
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