Carlson

About Carlson

Reb Carlson is an award-winning marketing leader with 15+ years of experience spanning social strategy, influencer marketing, content, CRM, and digital experience. She has led high-impact campaigns for global brands including United Airlines, Marriott International, INFINITI, HUGO BOSS, and Dunkin’, with work recognized by Cannes Lions, CLIO, SABRE, and Digiday awards In parallel with her corporate career, Reb is an active artist and arts leader, serving as President of The Gallery ATX and advocating for creative communities through curation, nonprofit leadership, and mentorship. Her work sits at the intersection of culture, strategy, and creativity—bringing a deeply human perspective to data-driven marketing and experience design.

Experience

1. Vice President, Consumer Experience & Content Strategy

   Razorfish

   May 2021 — Present

   Social marketing lead for Publicis Groupe\'s bespoke agency \"PBQ\" for INFINITI USA- Led social strategy to appeal to new and future customer targets through influencers, partnerships, and TikTok- Collaborated on global brand strategy development for Samsung providing cultural insights driven by social media trends, social listening and online conversations- Planned organic and paid social media executions to support Samsung US creative campaigns- Developed and managed execution of full-funnel, performance-driven paid and organic social strategies for NRG Reliant, improving overall media performance and increase in conversions- Developed agency capabilities for XR, social commerce, creator partnerships, and Web3- Collaborated on development of localizing global campaigns and content for North American markets- Led development of INFINITI USA social marketing strategy and playbook for INF executive clients- Created customized, interested-led online audience persona development- Developed thought leadership for social commerce, influencer marketing, and Web3- Supported KPI development and measurement approach to map social and digital marketing efforts to brand goals of lead generation and increasing brand resonance- Led in-person workshop with clients to align on strategic vision for INFINITI US social marketing for FY23- Oversees direct reports in crafting thought leadership and building technical skillsets- Led PDX Ignite Summer Intern project, planning and developing project for 30+ interns across Publicis Groupe

Education

• Hofstra University

  BA, Public Relations, Fine Arts minor

Skills

• Blogging
• Social Media
• Social Media Marketing
• Social Listening
• Digital Strategy
• Copywriting
• Influencer Marketing
• Content Strategy
• Artist Relations
• Facebook
• New Media
• Analytics
• Strategy
• Social Media Measurement
• Social Networking
• Social Media Advertising
• Marketing
• Creative Direction
• Public Relations
• Management
• Digital Marketing
• Digital Media
• Integrated Marketing
• Data Analysis
• Marketing Strategy
• Integrated Marketing Communications Planning