Rebanto Roy

About Rebanto Roy

I’ve always been fascinated by why consumers say one thing, think another, and often do something completely different.I’m a consumer insights and quantitative research professional with 4 years of experience turning complex market, brand, and behavioural information into clear direction. My work sits at the intersection of analytics, storytelling, and action — helping stakeholders understand not just what happened, but what to do next.Across roles at Kantar and Intage, I’ve led CAWI studies, incidence and market estimation programs, deep-dives, social listening, and retail-linked analyses across FMCG and regulated categories. I’ve worked across multi-market environments, partnered with cross-functional teams, mentored junior researchers and delivered executive-ready narratives that influence product, communication, and growth decisions. Whether it’s tracking performance shifts or validating opportunities, I focus on clarity, rigor, and speed.What excites me now is pushing research beyond declared answers into understanding attention, emotion, and memory — combining behavioural science, neuroscience-led approaches and AI-enabled workflows to decode how consumers truly experience brands and make decisions.If you’re working on brand growth, product optimisation, or deeper human understanding, I’d love to connect.

Experience

1. Research Manager

   Decrypt

   Mar 2026 — Present · Mumbai, IN

Education

• Garden High School - India

  ISC, Commerce

  2014 — 2016

• St. Xavier's College (Autonomous), Kolkata

  M.Com, Marketing

  2019 — 2021

• Garden High School - India

  ICSE, Economics

• Amity University Kolkata

  B.Com, Accounts and Finance

  2016 — 2019