Réamonn Smale
Interim Chief Marketing Officer. Specialist in performance marketing and brand positioning.
- Role
- Interim Fractional Chief Marketing Officer at Chameleon Collective
- Location
- Fort Lauderdale, FL, US
- LinkedIn followers
- 500 followers
About Réamonn Smale
Successful track record in customer acquisition, retention and brand building for B2C and B2B businesses- Classically trained CPG marketer with multiple successful direct response campaigns- Sectors of specialization include: SaaS, Health/Wellness/Medical, Education, and Multi-Unit Operations/Franchisors- Able to define customer needs and create differentiated positionings- Deep expertise integrating digital and offline channels to create breakthrough campaigns.
Experience
Interim Fractional Chief Marketing Officer
Jan 2019 — Present · Miami, TX, US
Our Collective solves challenges for businesses across brand, product and technology. We have developed a flat, flexible and efficient model that allows us to support our clients by providing top-down leadership that drives change and accelerates growth.Most recent engagement summary- For a multi-site operator in the Health/Wellness sector I took the franchise locations from under-performing their corporate comparison set to out-performing. The KPIs were new enrollments (which I drove up) and cost per enrollment (which I was able to reduce significantly)- I achieved the turnaround within 1 month of starting the engagement and maintained the out-performance through the end of my 5 month assignment- During this time I also helped lead the company\'s highest ever, single day enrollment event (excluding opening days).
Education
University of Cambridge
BA, Management Studies
1990 — 1993
University of Cambridge
Master's degree
1997
Northwestern University - Kellogg School of Management
MBA, Marketing
1996 — 1998
Skills
- Business Development
- Market Research
- Marketing
- B2b
- Business Analysis
- Direct Marketing
- Team Leadership
- Online Advertising
- Integrated Marketing
- Management Consulting
- Brand Management
- Cross-Functional Team Leadership
- Marketing Strategy
- Strategic Planning
- Product Development
- Business Strategy
- Leadership
- New Business Development
- Strategy
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