Realexis Castro

About Realexis Castro

I\'m fortunate enough to have had a wide and varying set of roles, with distinct responsibilities and growth / learnings to be where I am today. I\'m often the connector that bridges departments together and I use this talent to bridge those blind spots in every SaaS org - a full view from Marketing to Sales, from Sales to Product and from Product to Finance. As a Senior AE I\'ve had the privilege of working in 6 / 7 figure conversations with Fortune 100 global executives for complex SaaS solutions - in the same vein I\'ve had the experience to work with marketing on materials, messaging and growth as well as Product on IP, feature iteration & more.I\'m primarily interested in roles where I can be of value and where I can make an impact - whether that\'s an established org where I can train existing reps, work on established processes and optimize or whether it\'s a start up defining the sales strategy, growth model or scale up bridging both worlds - I thrive when I\'m in the room where it happens acting as a voice for those views that take intersections to understand.

Experience

1. Senior Account Executive

   Vimeo

   Jan 2023 — Present

   IC in the Enterprise Sales Team, my role is to deliver high value adds to customers who assume Vimeo is a transactional tool and guide them through the depth + complexity possible in our product in a simple, direct way•I work with large organizations on complex, multi-team initiatives with a focus on value added alignment, challenging existing norms and showing our customers a new way to work. I use a mix of Consultative + Challenger sales methodologies, digging deep into each of my customers business, org mapping, managing complex decision making procurement cycles, legal and negotiations. •Developed Security and Compliance focused sales plays, owning all messaging, strategy and alignment from New Business to expansion on HIPAA focused Covered Entity clients, state + federal ( FEDRamp ) related government customers and banks / insurance firms•Developed the L&D Sales Play focusing on Manufacturing, Utility & high employee cost customers to create a more efficient employee base that generates key insights + data for our customers - the work I\'ve done and content developed has resulted in larger deals that are stickier, build in long multi-year relationships ( avg. 4+ years at initial close ) and build in upsell fo expansion motion based on usage + value delivered

Education

• CUNY New York City College of Technology

  Art and Advertising Design, Advertising

  2013 — 2017

Skills

• Creative Direction
• Copywriting
• Plc Ladder Logic
• Storytelling
• Typography
• Electronic Circuit Design
• Online Advertising
• Electrical Troubleshooting
• Low Voltage Design
• Art Direction
• Soldering
• Social Networking
• Social Media Marketing
• Content Creation
• Video Editing
• Photoshop
• Powerpoint
• Microsoft Powerpoint 2010
• Final Cut Pro
• Adobe After Effects Cs5
• Photo Editing
• Wiring Diagrams
• Creative Writing
• SEO Copywriting
• Motor Control
• Film
• Fabrication
• Low Voltage
• Social Media
• Graphics
• Guerrilla Marketing
• Video
• Graphic Design