John Downey

About John Downey

I’m the Marketing Director at Tallman Equipment, supporting the electric utility industry…

Experience

1. Marketing Director

   Tallman Equipment Company

   Mar 2018 — Present · Columbus, IN, US

   Launched and scaled Tallman’s social media presence from the ground up, building an engaged, niche audience in the electric utility space and establishing the company as a recognizable voice in the industry.Created and now manage the company’s e-newsletter, developing a consistent email strategy that keeps key buyers and field crews informed, engaged, and aligned with the brand.Transformed Tallman’s e-commerce platform from a basic catalog to a high-performing digital storefront by integrating search optimization, clear CTAs, and mobile-first design — aligning the website with modern buyer expectations.Developed and executed the “Tougher Than.” brand campaign, a storytelling-driven initiative that elevated product visibility, aligned with field culture, and positioned Tallman as a trusted partner for linemen.

Education

• The University of Toledo

  Bachelor's degree, Communication and Media Studies

  1994 — 1998

Skills

• Indesign
• Leadership
• Adobe Marketing Cloud
• Dreamweaver
• Illustrator
• Quarkxpress
• Adobe Creative Suite
• Food Distribution
• Youth Ministry
• Customer Service
• Nonprofits
• Graphics
• Wordpress
• Advertising
• Hubspot Crm
• Public Libraries
• Social Media
• Social Networking
• Social Media Marketing
• Management
• Team Building
• Adobe After Effects
• Email Marketing
• Wordpress Cms
• Drawing
• Public Speaking
• Microsoft Office
• Marketing
• Google Adwords
• Publications
• Graphic Design
• Google Analytics
• Photoshop
• Project Coordination
• Web Design
• Project Management