Reagan Mott
Channel Strategy Manager @BMO
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WORK HISTORY
Channel Strategy Manager @BMO
Toronto, ON, CA
Experienced Marketing Manager at BMO with a strong focus on leading media strategy and channel reporting. Skilled in collaborating with cross-functional teams, including data products, to make metrics accessible for less data-savvy team members. Adept at providing ongoing analytics training and support to enhance team capabilities. Proficient in SQL and Python for running data queries, with hands-on experience in Adobe Analytics, Google Analytics, and Tableau for data-driven insights and performance tracking. Passionate about leveraging data to optimize marketing strategies and drive business results.
EDUCATION
Lang School of Business and Economics - University of Guelph
Bachelor of Commerce - BCom, Marketing
Sir William Mulock Secondary School
High School Diploma, Health and Wellness, General
Queen's University
Bachelor of Arts - BA, Psychology
ABOUT REAGAN MOTT
I’m a marketing and media strategy professional with deep expertise in data-driven insights, campaign optimization, and performance measurement. My experience spans financial services, retail, fuel, and consumer goods, where I’ve helped brands transform complex data into actionable strategies that fuel growth, enhance acquisition, and optimize marketing investment.I’ve led impactful partnerships with BMO, Shell, and Dollarama, collaborating across teams to design and execute campaigns that deliver measurable results. By driving media efficiency and leveraging advanced analytics, I’ve consistently lowered cost per acquisition, strengthened tracking and tagging structures, and increased both conversions and sales.With hands-on skills in SQL, Python, Adobe Analytics, Google Analytics, and Tableau, I bridge the gap between data and strategy—unlocking deeper insights that guide smarter business decisions. I also partner with data product teams to democratize key metrics, empowering both technical and non-technical teams through training and enablement.At my core, I’m passionate about leadership, mentorship, and collaboration. I thrive where creativity meets accountability—where data isn’t just reported, but used to shape strategy and drive meaningful, measurable impact.
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