Brad Read
Sr Lifecycle Marketing Manager @Hatch
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WORK HISTORY
Sr Lifecycle Marketing Manager @Hatch
At Hatch, I drive growth and engagement across our user base through strategic lifecycle marketing initiatives. My key responsibilities include- Increasing Subscription Rates: Developing and implementing strategic campaigns to boost subscription sign-ups and maximize customer lifetime value- Improving User Engagement and Retention: Crafting compelling email, push, and in-app messaging strategies to keep our users engaged and reduce churn- Driving Sales through Email Marketing: Creating and optimizing email marketing campaigns to drive sales, leveraging personalized content and targeted messaging- Enhancing Omni-Channel User Onboarding: Designing and executing seamless onboarding experiences across all channels to ensure new users have a smooth and engaging start with Hatch.
EDUCATION
Portland State University
M.Ed, Education
University of Oregon
Bachelors of Arts, History
SKILLS
ABOUT BRAD READ
Experienced email and lifecycle marketer, offering expertise in the creation of complex and engaging customer journeys in the tech industry. Proven success in creating email content and programming plans, and executing in alignment with corporate goals— utilizing a forward-thinking approach in fast-paced, ever-changing digital landscapes.
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