Brad Read

About Brad Read

Experienced email and lifecycle marketer, offering expertise in the creation of complex and engaging customer journeys in the tech industry. Proven success in creating email content and programming plans, and executing in alignment with corporate goals— utilizing a forward-thinking approach in fast-paced, ever-changing digital landscapes.

Experience

1. Sr Lifecycle Marketing Manager

   Hatch

   Sep 2023 — Present

   At Hatch, I drive growth and engagement across our user base through strategic lifecycle marketing initiatives. My key responsibilities include- Increasing Subscription Rates: Developing and implementing strategic campaigns to boost subscription sign-ups and maximize customer lifetime value- Improving User Engagement and Retention: Crafting compelling email, push, and in-app messaging strategies to keep our users engaged and reduce churn- Driving Sales through Email Marketing: Creating and optimizing email marketing campaigns to drive sales, leveraging personalized content and targeted messaging- Enhancing Omni-Channel User Onboarding: Designing and executing seamless onboarding experiences across all channels to ensure new users have a smooth and engaging start with Hatch.

Education

• Portland State University

  M.Ed, Education

  2009 — 2010

• University of Oregon

  Bachelors of Arts, History

  2003 — 2007

Skills

• Project Management
• Digital Strategy
• Social Media
• Management
• Cross-Functional Team Leadership
• Content Strategy
• Start-Ups
• Teaching
• Marketing
• Google Analytics
• Leadership
• Team Leadership
• Digital Media
• Event Planning
• Research
• Editing
• Strategic Planning
• Social Networking
• Social Media Marketing
• Content Management
• Web Content Production
• Microsoft Office
• Sports
• Public Speaking