Deep Vakharia

About Deep Vakharia

Marketing and understanding consumers has been my passion since the time I took it as a career. By exploring various brands like L’Oreal, Marico, Jaagte Raho a stint with McCann WorldGroup made my passion stronger towards Advertising and Marketing. Below the line advertising taught the true tricks to lure customer at the last mile a stint with GMT India a one-stop solution for all brands with worlds best BTL company tie up. Not to forget the key Video Mining one of the kinds of project in India in association with Big Bazaar to understand the consumer behavior. A core corporate job, handling marketing and branding experience was a key learning at Accor Services now Edenred with the brand team at Paris and the never forgettable summer internship with Levi’s® the true traditional denim wear. The stint was a mesmerizing one to know the Hyderabad market.So far the experience has been great and doing MBA from two-tire city has been greater to deeply understand how different consumers behave from a Metro to a non-Metro and how less the people living in Metro have explored the real India. Awaiting for my next assignment to be more exiting and awaiting for opportunity from global consultants as well as local.

Experience

1. Asst Manager Strategy & Sales

   Zee Entertainment Enterprises Limited

   Jul 2014 — Present · Mumbai, IN

   Convert ideas & thoughts into brilliant visual presentations in Keynotes or PowerPoint• Partner with business development to pitch and win new client relationships. • Brainstorm and write digital strategy based on the larger communication strategy arrived on with the client and use the resources necessary to execute it, acting as the tactical hub for the project• Deliver the creative and digital tactics from client strategy in conjunction with account teams, I&A team and Content Factory team• Devising strategies to drive online traffic to the company website• Developing and managing creative solutions of various brands across ZMCL properties (Zee News/ DNA/Khana Khazana/India.com {thehealthsite.com, bollywoodlife.com, prepsure.com, bgr.in)• Ensure seamless integration of brands with the content (Native Advertising) for various brands• Overseeing the social media strategy for the company• Managing online brand and product campaigns to raise brand awareness• Evaluating customer research, market conditions and competitor data

Education

• Narsee monjee College Of Commerece And Economics

  HSC, Commerce

  2001 — 2003

• Arya Vidya Mandir

  ICSE, Major:Accounts

  1986 — 2001

• Mumbai Educational Trust (MET)- Pune University

  Master of Business Administration (MBA), Marketing

  2011 — 2013

• University of Mumbai

  Bachelore Of Mass Media, Advertising

  2003 — 2006

• ICFAI Group

  Post Graduate Diploama Brand Management, Marketing Management

  2007 — 2008

Skills

• Customer Relationship Management (Crm)
• Strategy
• Team Management
• Brand Management
• Consumer Behaviour
• Social Media Marketing
• Market Planning
• Crm
• Marketing
• Marketing Communications
• Strategic Planning
• Marketing Management
• Retail
• Online Marketing
• Customer Insight
• Business Development
• Digital Marketing
• Advertising