Goldson
Sales & Marketing Leader at Amazon
- Role
- Director of Sales & Marketing at Amazon
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Goldson
CRM & Automation: Salesforce, HubSpot, Pardot, Zoho CRM, Marketo Digital Marketing…
Experience
Director of Sales & Marketing
Mar 2023 — Present
Director of Sales & MarketingOrchestrated a comprehensive go-to-market strategy for a suite of B2B solutions, leading to a 35% increase in client acquisition and a 25% growth in average deal size.Managed a $1.5M marketing budget, allocating resources across paid media, content marketing, SEO, and digital partnerships.Led cross-channel digital advertising efforts, utilizing Google Ads, Facebook Ads, LinkedIn Campaign Manager, and Programmatic Advertising for high-impact targeting.Drove the adoption of cutting-edge CRM automation with Pardot, leading to a 50% reduction in sales cycle time.Built and led a team of 20+ in inbound and outbound sales, utilizing Salesforce and Zoho CRM for tracking, analytics, and customer journey mapping.
Education
School of Visual Arts
BFA Computer Arts
2015 — 2019
School of Visual Arts
Bachelor of Fine Arts (BFA)
2015 — 2019
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