Robert Durrua

WORK HISTORY

EDUCATION

SKILLS

ABOUT ROBERT DURRUA

Performance-driven Sales and Marketing Executive with more than 25 years of measurable success in premium consumer goods manufacturing, retail and wholesale distribution.Having led the Sales and Marketing activities for several global, industry-leading brands of Consumer Wellness products, Robert was responsible for increasing sales revenue and driving the overall product marketing and distribution strategies.Robert’s intense focus on customer satisfaction and creative approach to problem solving helped his team strengthen existing customer relationships while maintaining vigilance for new business opportunities.Not limited to coaching and building high performance sales teams; Robert is also a skilled facilitator, thought-provoking speaker and expert sales trainer. He has authored several sales training books, produced a series of highly acclaimed two-day retail sales training workshops, and personally trained and certified more than 1,500 sales professionals from around the globe.Robert\'s brand of leadership is captured in this passage:\"Being proactive is more than taking initiative. It is accepting responsibility for our own behavior and making choices based on principles and values rather than moods or circumstances. Proactive people are agents of change and choose not to be victims, to be reactive, or to blame others. They resolve to be the creative force in their own lives, which is the most fundamental decision anyone ever makes.\"- Stephen R. CoveySpecialties:• Accomplished Hunter in new client acquisition while providing optimal existing customer relationship management• Developing salespeople into professional revenue-generating sales consultants through training, leadership and accountability• Creating strategies, tactics, and systems to achieve organizational goals• Product development, forecasting, pricing, and competitive analysis to build brand market share and value