Rajesh Das
Solution Leader at Brane Enterprises Pvt Ltd | IIM Lucknow 2021 | Ex-Jio | Ex-Accenture
- Role
- Solution Leader at Brane Group
- Location
- Hyderabad, IN
- LinkedIn followers
- 500 followers
About Rajesh Das
Jio ecosystem leader excels in user experience, revenue optimization, and engagement. Achieves results through data-driven strategies, ensuring measurable and transformative outcomes across Android, iOS and Web. MyJio SuperApp Led the product team for telecom and fiber section for 250M+ users, 30M+ DAU. Led MyJio to an impressive 12% increase in monthly active users (MAU) and a 9% boost in daily active users (DAU) through product enhancements. Analysed thousands of user reviews on Play Store, categorized pain points and analysed drop-offs in the customer journey funnel to reduce drop-offs by 25% and increase average user session duration by 30%. Benchmarked against competitors, performed A/B testing for every feature resulting in a.4 points improvement in Play Store ratings and a 10% increase in overall downloads. Served as Scrum Master for weekly MyJio web sprint and monthly Android, iOS, and STB MyJio app sprints, achieving a 30% reduction in time-to-market for new features. Addressed drop-off points in the recharge journey, and implemented targeted strategies to decrease revenue leakage due to lapses in the recharge plan that increased recharges by over 15%. Increased average recharge value by 12% by upselling to existing users through smart recommendations by AI/ML technologies based on users’ past behaviour. JioEngage Conducted in-depth competitor analysis and domestic market research to identify the optimal type of games and target demographics for enhanced user engagement. As the Scrum Master, orchestrated monthly web sprints, ensuring agile development cycles, and decreased the time-to-market for features by 20%. Led the end-to-end development of two online multiplayer games, CuteFun and Internal Game The deployment of \"CuteFun\" within MyJio saw a DAU increase by 115% increase, a 180% surge in average session time, and a 115% boost in ad revenue. Conceptualized and developed a fantasy sports-based game tailored for internal Jio use, allowing multiple Jio employees to engage in friendly competitions based on Jio centres\' performance. Achieved a substantial 15% increase in overall performance metrics, fostering a sense of camaraderie among employees and positively impacting workplace dynamics. JioCoupons Served as the SPOC for JioCoupons, addressing discoverability issues in multiple publisher applications and increasing engagement metrics by a notable 25%. Fostered strategic partnerships between businesses/ad agencies and publisher apps, driving a 15% increase in coupon distribution and redemption.
Experience
Solution Leader
Jan 2024 — Present · Hyderabad, IN
Education
Indian Institute of Management, Lucknow
PGP
2019 — 2021
College of Engineering and Technology, Bhubaneswar
Bachelor in Technology
2012 — 2016
Demonstration Multipurpose School
Physics
2000 — 2012
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